Like death and taxes, change in business is at once inevitable and difficult to comprehend. It also happens to be necessary if your aim is to create a sustainable, competitive enterprise. Ignore this imperative at your own peril, as history has taught us over and over again. Once great firms like AT&T, Polaroid, and A&P exist as a shadow of their former selves while others including Bethlehem Steel disappeared altogether, in large part because they couldn’t change.
This is not just a large company phenomenon; when it comes to change, size doesn’t matter. Smaller firms fall victim to this slow demise with great frequency, it’s just that their stories are rarely the stuff of MBA case studies. Whether it’s hubris, a virtual monopoly, or flat out denial of external circumstances and events, the common denominator of these sad endings is a literal death grip on the status quo by otherwise competent leadership.
The concept of status quo is misleading, because in fact nothing ever stays the same. Just like a wad of cash buried in your back yard inevitably loses value over time, so it is with the status quo in business. Your markets, your clients, and your competitors will eventually outgrow and outpace you if you are unable to change and evolve. Although it may feel comfortable, the status quo is not a good thing at all; it is a slow motion business killer.
Whether you are conscious of it or not, odds are that you and your team embrace the status quo in a variety of areas. One client of mine – the president of a mid-sized Insurance agency – retained a problem manager for far longer than he should have – because of a misplaced sense of loyalty to her. Another delayed a much-needed technology upgrade because “things are working fine as is” (including, by the way, a number of labor intensive manual tasks). For over 6 months, a third client postponed a difficult conversation with a high-end producer who had become complacent in outside sales and spent virtually all of his time working his existing book.
During good times, we tend to give ourselves and our people credit for a job well done (think high-fives, healthy bonus checks, and lavish holiday parties). The result? “Let the good times roll, and let’s continue to do what we’ve been doing.”
When performance falters, our impulse is to identify and then blame external circumstances as the cause immediately followed by pushing harder to improve results (think it’s “the economy” and any underperforming employee you’ve recently counseled). The result? “We are underperforming because of the economy overall, so let’s buckle down and get more appointments to win our share.”
Ironically, both extremes reinforce the status quo; that is, you and your people generally continue to do what you’ve been doing. Your rationale is the only thing that actually changes!
What are your areas of status quo and why is it so difficult to move yourself and your organization beyond them? Where are your people stuck in the status quo?
The paradox of the status quo is that it makes us feel so comfortable. Only you can decide whether that’s good enough or if you’d like to plan for change to make your business more competitive over time.