Are You Walking the Walk of Accountability?

“Our deeds follow us, and what we have been makes us what we are.”  – John Dykes

Although accountability has various definitions, it is typically used to describe personal responsibility for getting something done. Accountability is an essential element of focused accomplishment and, therefore, of the business world.  Successful organizations build systems that encourage accountability in alignment with their strategic plan. Strategic planning provides guidelines to define accountability – “who” will get “what” done by “when” – and accountability drives results in the direction of the plan.

A sound plan without a process for accountability is like a brand new sports car without any fuel.  It may look great, but it’s not going to get you anywhere.

The subject of accountability evokes different responses from different people. We routinely experience both positive and negative reactions, because accountability is closely related to responsibility, ethics, and (quite often) both blame and guilt. Resistance to being held accountable is common – not necessarily because we don’t want to do a good job, but because it pushes the limits of our personal comfort zone.

What does this mean for your company? Do you struggle with holding yourself and others accountable? Although this can certainly be a challenge, you can learn how to create more accountability more often – and have better results to show for it.

To get your staff to be more accountable, begin with open, straight-forward communication.  Communicate your vision (you do have a vision for your business, right?), communicate the elements of your strategic plan (you do have a strategic plan, right?), and help you team understand how they fit and why matters.  We often assume our way out of communicating (and, for that matter, planning) because we think that things should be obvious to others.  It may be obvious to you, but you just can’t make that assumption about others.  In addition, last time I checked, it’s impossible to communicate something you haven’t yet figured out yourself, so if you don’t have a vision and a clearly focused plan, that might be a more appropriate place to start.

It sounds trite, but perennially rings true: you must lead by example. As a manager, it is virtually impossible to hold others accountable for their actions if you don’t hold yourself accountable for your own. Walk the walk, and let everyone see you do it.

Dwight Eisenhower once said: “Leadership is the art of getting someone else to do something you want done because he wants to do it.” In other words, the pattern of your own behaviors and the environment you create influences the behaviors of others.  Leadership lies in helping them become invested, generally by asking them to be accountable for some action or set of actions. When someone makes a commitment to doing something concrete they’re much more likely to do it and ultimately take pride in their accomplishment.

How do you hold yourself accountable? This is a common concern for my clients who own small and mid-sized businesses. You may have high expectations for yourself and for those around you, but how well do you really live up to your own standards? How often do you let yourself off the hook? Who is there to push you when your resolve is flagging?

One solution for this common business owner dilemma is to form an accountability partnership. Enlist the help of a close friend or business colleague, or you may even want to hire a personal coach or consultant who will help you stay focused and engaged. The most important thing is to identify someone who you can count on to support your goals, and who will take you to task when you need it.

Accountability sews the seeds of accomplishment. Accountability to your staff, accountability to your work, accountability to yourself – it all matters.  Your business and your reputation depend on it.

What if It Could Be Summer All Year Long?

(How to Get Your Organization to Run Smoothly Without You)

Ahh, Summer. Summer means barbecues, swimming, baseball games, camping, road trips, and lazy days in the sun. That’s what summer is all about, isn’t it?

Well, for some, that’s just wishful thinking. Many business owners are so tied to their companies that they can’t step away, and a truly relaxing summer vacation is nothing more than wishful thinking. Who are these people? They are the micro-managers, the “do-it-all-ers,” the “wearers-of-many-hats.” They can’t let go. They think that if they take a step back, their business will falter and all their hard work will be for nothing.

In the words of Walt Kelly’s well-known comic strip character Pogo “We have met the enemy and he is us.”

Does this describe you? Are you a business owner who can (and does) comfortably take time off, or do you function as an employee — a slave to the daily grind?

Chances are, you’re the latter, and you’re certainly not alone. As a business owner, it’s difficult to relinquish control and place your trust (and your livelihood) in someone else’s hands. Although it isn’t easy, it’s crucial – crucial to your well being, and crucial to the future of your company. And it’s not going to happen unless you make it happen. You need to change how you think and then structure your organization so it can run without you.

How? The answer is to take these 5 concrete steps toward your freedom:

• Plan – As Confucius said, “A man who does not think and plan long ahead will find trouble right at his door.” Centuries later, his wisdom still holds true. Whether you employ 3 or 300, a right-sized, well thought plan will dramatically improve your competitive positioning and performance regardless of market conditions. A solid plan drives day-to-day thinking and behaviors, which in turn lead to desired results.

• Delegate – Yes, this is hard, but if you’re still involved in every little thing that goes on over the course of a day, you’re too involved. You hired your staff to do a job. You carefully selected people based on their skills, experience, and drive. Let them do what your plan calls for them to do. They can do it!

• Take a long, hard, look at your staff – First, select one person who can be in charge in your absence. Provide the training, mentoring, and authority that they need to succeed. Then let them do their job. Second, remove marginal players from your team. If you don’t do this, you’re cheating yourself, and them. Give the remaining staff your blessing and your confidence.

• Trust – You won’t be able to let go unless you put your complete trust in your people, your plan, and your systems. If a system or process is broken, identify the problem and fix it. It may not always be easy, but it can – and must – be done.

• Test the system – When you’re ready, take two days off. Don’t call, don’t check in – disconnect completely and see what happens. Be sure that your staff knows they can reach you in case of an emergency – but chances are that they won’t need to. Sure, you’ll be tempted to call, check email, etc., but don’t do it. Step forward, don’t slide back!

You started with two days. Next time make it four, then a week, then two weeks. It will get easier. Before you know it, you’ll feel even more in control of your business and will be able to take a stress-free extended vacation, knowing that you have built a successful and competent team to execute your plan.

Just think about next summer when you’ll be able to relax and enjoy your life to the fullest!

Got Alignment? Broken Promises Won’t Pay the Rent

People build relationships and decide who to buy from based upon trust.  Patricia Aburdene, author of Megatrends 2010 said: “Transcendent values like trust and integrity literally translate into revenue, profits and prosperity.”

If you are searching for a surefire way to anger and alienate your prospects and customers, simply violate their trust and you have just found it!  Think about one of your own recent experiences as a customer where what was delivered to you didn’t live up to what was promised.  How likely you are to do business with that company again? Even worse (for the business), how many people have you spoken to about your negative experience? 

I had a fun and illuminating breakfast meeting about a week ago with Larry Bailin.  Larry is an internet marketing guru, a published author, a sought-after speaker, and (as I concluded during our breakfast) an all-around nice guy.

The initial part of our conversation focused on Larry’s primary business, Single Throw Internet Marketing.  As a speaker and a consultant myself, I have a natural curiosity to learn about businesses, their customers, the people who run them, and the obstacles and opportunities they face.  So in a conversational manner, I was running Larry through a series of questions to help me get a grip on both “the man” and his enterprise.

One of the things Larry shared with me that periodically frustrates him is that some of his clients struggle to implement the internal processes, systems, and behaviors to support their online presence.  As we dug into this issue, it became clear to me that these clients struggled to deliver on the promise of their marketing.  In my own terminology: their internal reality (what they did) wasn’t aligned with their external reality (what they promised) and they weren’t creating trust.

How does your business’ internal reality align with its external reality?  If you’re not sure, I suggest that you take steps to find out, and pronto.  Your prospects and customers will be able to tell you, as will your own staff (believe me, they know).  An organizational assessment tool I use with my clients is a handy way to get at this critical information quickly, economically, and in a manner that preserves the anonymity of individual responses (in other words, you get the truth).

Data in hand – good, bad, and even ugly – you can then more objectively evaluate your internal reality in terms of your organization’s:

• Structure – including roles, responsibilities, and lines of communication
• Processes – both formally defined processes and informal ones
• Rewards & Recognition – both formally and informally, what behaviors are you reinforcing?
• People – do you, your mangement team, and your staff each have the right knowledge, skills, and attitudes to be successful in your role?

In my experience, if you’re not actively working to align the internal and external realities of your business, they are probably moving on their own inertia in a divergent path.  This is exactly the pattern that gives my new friend Larry Bailin heartburn as he helps his clients market more effectively online; it’s also the pattern that can stagnate growth, or even worse, put a business out of business altogether.

Time Management in Wonderland

“Warning!  Dates in calendar are closer than they appear.” 

Now wouldn’t that be a handy reminder on the welcome screen of your PDA or in your date book? Time is not given to us; rather, it is only made available to us.  As a non-renewable resource, time is – quite literally – here today and gone tomorrow. How you choose to utilize it, however, is entirely up to you.   

“Would you tell me, please, which way I ought to go from here?” Alice asked. “That depends a good deal on where you want to get to,” said the Cat.  As the Cheshire Cat in Lewis Carroll’s Alice in Wonderland points out, a lack of clear direction can result in sub-optimal decisions and wasted time.  Did you know that the #1 factor contributing to time inefficiencies in an organization is the absence of clear goals and priorities? This makes decision-making a chore and generally causes confusion about what should be accomplished, why, and by when. Not exactly the stuff of precision time management! 

Think about a situation in your life where you exhibited exceptional time management.  Maybe it was the day or two before you departed on vacation when you had a number of things to accomplish in a tight timeframe.  If you’re like most people, you probably made yourself a list of things that you needed to get done before you left town.  And wasn’t it miraculous?  In that situation, you seemed to “find” the time to get everything accomplished so you could go on your merry way. 

What happened here is – gulp! – you set clear, time-bound goals for yourself.  More importantly, you got them done.  Yes, sometimes something as simple as a “to do” list can go a long way to improve time effectiveness in an organization.  Seeing the items on the list (your goals), knowing when they must get accomplished (the timeframe), and understanding what’s at stake for yourself (vacation!) work together to create an invisible motivational force that impels you to act and to become very time efficient. 

Just imagine if you could create that environment throughout your organization – clear goals, timeframes, and a gut awareness of the rewards for success – each and every day!  Well – you can, so why not give it a try?   

The clock is ticking…